Premiumization and Globalization – Global Launch of the S40 and S40 MAX

In May 2021, the S40 and S40 MAX, two high-end flagship products, were launched globally, marking the beginning of the brand's premium and globalization strategy. The S40 features LDS lidar and monocular vision navigation, AI-powered obstacle recognition for 15 types of obstacles, a manual dust-emptying base station, and 3000Pa suction power, supporting whole-house management via an app. The S40 MAX, equipped with LDS, structured light, and ToF depth sensors, can recognize over 30 types of obstacles with millimeter-level perception, boasts a suction power of up to 5300Pa, and features an innovative "all-in-one base station" integrating dust collection, mop washing, drying, and water replenishment functions, enabling 60 days of dust-free operation. The S40 MAX also supports dynamic obstacle prediction, anticipating the trajectory of moving people or pets 0.5 seconds in advance and remotely pushing new obstacle avoidance models (such as the addition of a "LEGO brick" category) via OTA updates. In terms of global expansion, both products are available through major channels such as Amazon, MediaMarkt, and Costco, covering 30 countries worldwide, with overseas sales accounting for 65% and annual shipments exceeding 500,000 units, placing the brand among the top five globally.